• About
  • Advertise
  • Contact
Sunday, March 26, 2023
2ndtopost.
  • Home
    • News
    • Politics
    • Business
    • Education
    • Interview
    • Opinion
    • Letter
  • Trending
    • Entertainment News
    • Entertainment Videos
  • Foreign
    • International News
    • History
  • Sports
  • Healthwise
  • Life story
  • Breaking
No Result
View All Result
  • Home
    • News
    • Politics
    • Business
    • Education
    • Interview
    • Opinion
    • Letter
  • Trending
    • Entertainment News
    • Entertainment Videos
  • Foreign
    • International News
    • History
  • Sports
  • Healthwise
  • Life story
  • Breaking
No Result
View All Result
2ndtopost.
No Result
View All Result

How singer Ekin ozlen used music to market hand sanitizer in global pandemic.

2ndtopost by 2ndtopost
March 20, 2021
in Entertainment News
0
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter
Ekin Ozlen

Ekin Ozlen
During a global pandemic, Ekin Ozlen have already seen huge changes in the way people are marketing products.

Advertising methods have changed drastically due to a multitude of reasons – from less people being exposed to print ads, to fundamental changes in people’s needs while living through such unprecedented times.

Brands and products are expected to adapt to ever-changing circumstances in an extremely uncertain time.

One business owner took advantage of the opportunity to not only fuse her creative forces, but to market one of the most sought-after products of this year: hand sanitizer.

Singer, model and entrepreneur Ekin Ozlen, founder of the high-end skin and hair care brand, released the single “Where You At” just last month which showcased her own line of CBD hand sanitizers. Performing with Mexican sensation Vadhir Derbez, featuring DJ and rapper Roxy Ferrari, the release is a mixing pot of music, performance and business, as Ozlen blurs the lines between her creative disciplines.

The advertising of the product does not overshadow the music, and the song in isolation itself showcases Ekin’s impressive vocal range – a catchy urban pop track with Middle-Eastern and Arabic influences.

The collaboration also makes this Vadhir’s first ever English language release in which he performs a Spanglish interpretation, with the video approaching half a million views on YouTube.

While the music video itself, filmed in downtown Los Angeles, has pre-pandemic club vibes, you couldn’t miss the subtext of the stylish video, in which Ozlen sports a black face mask.

The video release breathes life into the Keracell brand, while also showcasing how businesses can be doing something different at a time when everyone is expect to be versatile.

In addition, as it becomes increasingly evident that hand sanitizer is a product that will be around for the long haul, the product offers far more benefits than your average supermarket brand by combining CBD and multiple human cell stem cell technology, paired with organic aloe.

But this isn’t the first time Ozlen has capitalized on the potential marketing benefits of fusing business and music. Last year she released the song “La Noche”, featuring Grant Kempt, Black Mattic and Idrise, showcasing Keracell’s liquid gold enriching elixir.

Her integration into the entertainment industry as a performer has been a seamless process, especially as her brand already has many celebrity fans including Kate Hudson, Erin Foster, Demi Moore, Chris Noth, Debra Messing, Sara Foster, Naomi Watts, Cate Blanchett, Linda Resnick, Samantha Hoopes, and Rebel Wilson.

Keracell will also soon be nationwide on television on the “On Trend” television show after signing a contract with shop HQ.

Many people have a simultaneous professional and creative endeavour, but not many can combine them into one package.

ADVERTISEMENT
Previous Post

PDP demands investigation into Ortom’s convoy’s attack.

Next Post

Just in:Gunmen abduct traditional ruler in Ogun.

2ndtopost

2ndtopost

Next Post

Just in:Gunmen abduct traditional ruler in Ogun.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected test

  • 87.1k Followers
  • 23.8k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest
WATCH how a young lady burnt to death In Sokoto for blasphemy against Allah

WATCH how a young lady burnt to death In Sokoto for blasphemy against Allah

May 12, 2022
Photos Of The Guy That Leaked The Sex Tape Of School Of Nursing Student Itigidi

Photos Of The Guy That Leaked The Sex Tape Of School Of Nursing Student Itigidi

April 21, 2022
Wife of APC presidential candidate, Tinubu wife fight dirty publicly Watch video

Wife of APC presidential candidate, Tinubu wife fight dirty publicly Watch video

August 10, 2022

2023: I will consult my constituency before I resign – Ngige on Buhari’s order

May 11, 2022

How to Confess Your Love to a Man

4
How Late Alaafin of Oyo Manage 13 wife in His Palace

How Late Alaafin of Oyo Manage 13 wife in His Palace

2

Buhari okays approval for Maryam Abacha University, 19 others

1

President Buhari mourns Justice Abdul Kafarati

1
Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

March 26, 2023
Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

March 1, 2023
US Rapper, Soulja Boy Threatens Wizkid’s Life

US Rapper, Soulja Boy Threatens Wizkid’s Life

February 27, 2023
PDP Coalition Agent Slumps And Dies In Benue State

PDP Coalition Agent Slumps And Dies In Benue State

February 27, 2023

Recent News

Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

March 26, 2023
Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

March 1, 2023
US Rapper, Soulja Boy Threatens Wizkid’s Life

US Rapper, Soulja Boy Threatens Wizkid’s Life

February 27, 2023
PDP Coalition Agent Slumps And Dies In Benue State

PDP Coalition Agent Slumps And Dies In Benue State

February 27, 2023
2ndtopostblog

2ndtopostblog is a Media News blog that spread information at ease. Sport, Fashion, Healthwise News, Entertainment, Business News from Nigeria and across the world.

Follow Us

Browse by Category

  • Business
  • Education
  • Entertainment News
  • Entertainment Videos
  • Healthwise
  • History
  • Home
  • International News
  • Interview
  • Letter
  • Life story
  • Metro
  • News
  • Opinion
  • Politics
  • Sports

Recent News

Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

Lagos Veterinary Association Condemns The Unjust Shooting Of Roxie Dog

March 26, 2023
Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

Tinubu Files Suit To Stop LP, PDP From Halting Results’ Collation

March 1, 2023
  • About
  • Advertise
  • Contact

© 2022 Designed by SmattTech

No Result
View All Result
  • Home
    • News
    • Politics
    • Business
    • Education
    • Interview
    • Opinion
    • Letter
  • Trending
    • Entertainment News
    • Entertainment Videos
  • Foreign
    • International News
    • History
  • Sports
  • Healthwise
  • Life story
  • Breaking

© 2022 Designed by SmattTech